Our Team
Robert Wolf
Founder, CEO, and Principal Asset Coach + Tax Strategist
Bob Wolf is the founder and CEO of Terra Firma, where he leads with over two decades of deep expertise across the full spectrum of wealth-building disciplines—from tax strategy and financial structure to business ownership and private investments.
Dr. Courtney De La Cruz
Director of Finance and Human Resources
Dr. Courtney holds a Doctor of Business Administration (DBA) with a specialization in Advanced Accounting. A devoted wife and proud mom, she began her career in education and later transitioned into a dual-role profession that blends her passion for accounting, structure, strategy, and people. Her background allows her to bring a unique, people-centered approach to both Accounting and HR, creating balance between organizational needs and meaningful connection.
Keiola Peterson
Accountant